It all starts with an inspiring concept.
Vanish Multipower Tabs
Entrusted with crafting a compelling creative strategy, we delved deep into the heart of Vanish's brand ethos and strategic objectives to discover areas ripe for innovation.
Drawing inspiration from the core purpose and mission of Vanish, we developed a robust, overarching concept that not only aligns with the brand's vision but also stands out in the marketplace. This concept was then translated into three unique visual narratives, each reflecting the distinct essence of the brand.
To engage key stakeholders through our strategic journey and creative exploration, we produced an inspiration video complemented by a detailed presentation deck. These materials collectively showcased our key discoveries, learnings, and the creative territories to be further explored.
Expertise
Brand Strategy I Experience Design I Communication I Brand World I Packaging Design I Digital Design I Motion Design I POS & Retail Design I Creative Direction
Client
Reckitt I Vanish
Year
2022
Making it meaningful, memorable and relevant to our key audience.
Leveraging the Four Moments of Truth framework, we developed a robust End-to-end experience, focused on high value touchpoints, based on our research and audience media segmentation insights.
Our design and the assets produced didn't just capture Vanish’s new innovation—they were a testament to our strategic acumen, ensuring every customer interaction was meaningful and memorable., and seamlessly transitioning from physical to digital channel across the user journey.
