Flexible and transformative branding in constant movement

Bemobile Identity

Bemobile is a innovation and strategic design agency. It pulls together business insight, strategic thinking, creativity and technology to turn ideas into innovative, impactful and scalable products and services. An agency open to challenge, open to change.
In an atomised, fiercely competitive environment, Bemobile was seeking to evolve its branding alongside its purpose and future vision. It wanted to connect, in a relevant, significant way with companies driven to create innovative projects around their products, services, business models or brand experience.

The Result

Our approach involved a deep strategic immersion to grasp the essence of Bemobile—its origins, culture, offerings, and forthcoming challenges. We collaborated closely with the client, engaging in co-creation sessions to share insights. This collective effort led to the crystallization of Bemobile's brand strategy and overarching mission. The result? A brand that symbolizes flexibility and continuous transformation.

The outcome of our endeavor is the creation of a vibrant, dynamic visual identity that captures the transformative spirit of the industry. The conceptual epicenter of this new identity is the "O" in Bemobile, representing both the nucleus of the brand and its innovative drive. We introduced a branding system that is both straightforward and adaptable, designed to fluidly disseminate through every point of engagement, thus perfectly embodying the brand's ethos of transformation.